3 Ways SMS Marketing Drives Repeat Revenue

Roy Ganor
VP of Marketing @Orda
Last updated: Wed Jan 27 2021
What does your business focus on more, bringing in new customers or keeping current ones?
In a survey of over 1000 Square and Shopify sellers, creating a quality marketing strategy is the number one pain. Marketing is a complex field that includes different strategies to improve visibility, establish a brand presence in your neighborhood, engage prospective customers and earn more revenue as a result. Business owners in the Square and Shopify community need to invest time and money into marketing if they want to stay ahead of the game and stay on customers' minds. Especially during these challenging times, there is a need to adapt to get a higher re-order rate and grow online orders. A good marketing strategy can help businesses grow and enjoy more success.
So let's see why SMS ought to be one of those marketing power tools to consider arming up with to expand your brand presence and increase re-orders.
Why SMS Marketing can help you drive repeat revenue?
Business owners rarely have enough time to learn different marketing techniques and understand how to implement them well on their Square or Shopify platform. Here are some reasons why SMS Marketing is a good idea:
Marketing requires understanding different techniques and implementations
Marketing requires investing time and money
1. By far the most efficient marketing channel
Businesses are 209% more likely to get a response through SMS than they are through email, Facebook, Instagram, or phone. There's another big reason why SMS messages are much more effective at getting the message across than emails — SMS is reliable. Spam filters have advanced which means promotional emails are more likely to get caught in spam filters. Compare this to the 99% received rate of SMS messages. Think about it — how many times have you opened the Promotions folder in your Gmail? Probably never. Here are some stats about SMS marketing:
  • 99%+ of SMS is read compared to 15% emails
  • 209% more likely to get a response
  • 10X Engagement rate
  • 30% Click Through Rate
2. Drive repeat revenue with personalized messages
Ultimately your aim with SMS marketing is to turn single purchases into repeat revenue. To achieve this, an intelligently timed, carefully constructed reorder prompt is critical. Again, too many brands think spammy messages are the way forward here, when they're really only a one way ticket to a pissed off customer base.

If you've done a good job of nurturing your first time buyer in previous messages, there is an opportunity here to reframe sales promotion as revenue generating relationship building. Reordering prompts should be packed with the same brand identity, value and personalization you've used thus far in your messaging flow. Creating a sense of urgency around a time limit or specific offer is also a smart tactic to promote retention here.

3. Conversational SMS Marketing Automation
As a business, give your stores the opportunity to text with customers and reduce time spent on the phone for simple questions and transactions. Not only do text messages take less time to respond to, but two-way texting solutions like Orda now enable businesses to automate thousands of text message conversations based on customer responses, behaviors, and location triggers. With automated responses, your employees can focus only on manually responding to more complex cases or order fulfillments.

Your stores are already busy enough handling their day-to-day business operations. Imagine how much more growth they could drive if they didn't have to spend time manually responding to common customer questions that can all be automated through text. Free up time for your stores while promoting your brand via automated conversational SMS marketing. Let them focus on marketing and growing their business.

Instant setup with your existing store

Orda is on a mission to help businesses adapt to the digital age by connecting them with marketing experts. We have built an international community of businesses who use our SaaS solutions over the past 7 years. We created Orda because marketing is the largest pain our community asked for help with. Orda is partnered with POS leaders like Square and Shopify. We believe only data-driven marketing creates a lasting bond between businesses and marketing experts.
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